Top 4 Budget-Friendly Google Ads Optimization Techniques

 Hands down, people, we all know that as marketing and coronavirus pandemic trends come together, PPC is becoming essential for most Internet Marketing Companies’ marketing strategies. Unfortunately, at the same time, most of you are reducing your marketing budgets to lower than ever – until this pandemic is over. As a result, you need to rethink managing your Google Ads during the new standard period. So to help you out, Levitadz is sharing the top 4 budget-friendly Google Ads Optimization techniques with you.     

Getting rid of vanity metrics 

When you have reduced budgets for PPC campaigns due to financial reasons, you have to make the most out of every minute and rupees you invest. You must be this efficient to pass through such a bad time and eventually get your budget back to normal. Overall you need to be more focused on cost-effectiveness. Here’s what you need to do.



●        You need to remove any data columns that you don’t use on a daily schedule or those that do not give you any value in your daily optimizations.

We all love to set up our own data column sets with multiple data variations using which we want to monitor and optimize our Ad campaigns. However, it has a drawback, as having too much data can distract us from the essential data.

For example: You can remove columns like Search Imp. Share because you cannot do anything about your competitors bidding higher than you on a fixed budget. Instead, you can work on improving CTR.   

Make an Impression to Conversion (ITC) column

After removing some unnecessary columns, your next ad optimization step is to add some essential columns to help you evaluate data quickly. This way, you can completely optimize your SEO campaigns.

One such column is ITC, a custom column that will make your optimization easier. The formula is ITC % = conversions / impressions.  

Add more exact keywords (and pause your phrase match)

Another strategy to optimize your Google Ads performance on a low budget is adding more exact keywords, which you should always aim to do with your paid search campaigns. However, this technique needs more time on a reduced budget.

A tip here is to add long-tail keywords or longer search terms as such words have these three benefits.

●        Long keywords have a low competition rate.

●        Such words or terms allow you to bid lower amounts.

●        Long-tail keywords enable you to write better and more precise online commercials.

Use in-market segments in Google Analytics

First, you need to link your Google Ads account to your Google Analytics account if you haven’t already. The next step is to go to your Google Analytics account, and under the audience tab, you will find in-market segments, where Google has segmented your site’s users as per the market preferences. Pretty useful, isn’t it?

We hope you learned valuable information from this blog post. If you want the best Digital Marketing Solution for your organization, please contact our Lead Generation expert.

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